The Detectable D3 Needle by Ideal Instruments


Upon the recommendation of its Lansing headquarters’ marketing department, Neogen’s Lexington, Kentucky division hired Future Media to shoot B-Roll and still photos for a video that debuted at the 2013 World Pork Expo. The still images, which required macro photography to provide an extreme close-up comparison of Neogen’s D3 needles vs. the competition’s, were shot in FMC’s studio, giving us total control over the lighting and positioning of the needles. Neogen’s Lansing testing facility and MSU’s Swine Farm provided the location B-Roll backdrops.