:30 TV Spot
A 78-Year-Old Bionic Man…
Dave Beck’s ankle was crushed in a car crash and subsequently amputated after months of excruciating pain and many surgeries. He found the professional help he needed from Joe Springer and his staff at Springer Prosthetics and Orthotic Services, in Lansing. They custom fit Dave with a bionic ankle and foot called the BiOM. At 78 years old, Dave has returned to his active lifestyle and his passion: daily golf. Joe Springer asked us to produce a :30 TV spot and a feature-length video to tell Dave’s story so that other people with similar problems can appreciate why amputation is sometimes the only/best approach, and what life after amputation surgery can offer for returning to an active and fulfilling lifestyle.